Will Your Business or Product Idea Fly?
Is your idea one that other people would pay for? How would you like to know the answer to that question before launching your big idea? It would be like holding a crystal ball in your hands. Or getting inside information from the One who knows the future. It would be incredible!
While there are no guarantees in life or in business, there are certainly things that we can do to minimize our risk when we make big decisions in our lives – like pre-marital counseling before the wedding; eating right during pregnancy; training before a marathon.
When it comes to business, you can test your idea before launching it. How great is that?
I just finished reading Pat Flynn’s new book, Will It Fly? This easy-to-read book is a pre-flight check for testing and validating your idea before spending your money developing it. I wish I had this book 15 years ago when starting my business! But I am excited that I have it now, because I will use the tests and exercises before I write any new books, develop new tools or create new products. It will be a huge time and money saver. So I’m thrilled!
I’m also thrilled because I can share about it with you, who may be entertaining some business, product or service ideas yourself. Here are my biggest take-aways from the book:
- You are uniquely gifted. Every experience that has brought you to this point in your life has shaped you and given you unique (he calls them “unfair”) advantages that you can turn into products or services to serve others.
- It only takes minutes to “brain dump” your ideas onto paper (or software) and then only a few minutes more to organize those ideas into a “mind map.” This small amount of time invested now will save you countless hours later.
- Boiling your idea down to ONE sentence brings clarity and purpose to your work.
- Telling others about your idea and getting feedback will validate it and shape it into something that others will want to buy from you. Or it will kill it, which is truly a blessing in disguise.
- Pre-selling is a super way to find out if people want your product or service enough to open up their wallets. What your potential customers say they will buy and what they actually will buy may be two different things.
The best part of going through this process with Pat in his book, Will It Fly?, is that whether or not your current idea flies, you will have learned the science of testing and validating your ideas so that you will be ready to scrutinize any new ones that come your way. And often, an initial poor idea can lead to a new, refined, and polished great idea when you put it through this series of pre-flight tests.
After reading Pat Flynn’s brand new book, Will It Fly?, I feel like I have an “unfair” advantage for all my ideas going forward. Would you like to possess this “unfair” advantage too? You can pick up the book on Amazon.com.
Will It Fly?
How to Test Your Next Business Idea so You Don’t Waste Your Time and Money
by Pat Flynn
Question: Have you read this book? What are your biggest take-aways?